Why Not Better and Cheaper?

Why doesn’t healthcare get better and cheaper like the cell phones we carry in our pockets? In this book, James B. Rebitzer and Robert S. Rebitzer argue that it’s because the healthcare system generates the wrong kinds of innovation. Further, they show that incentive contracts, professional norms, social narratives, and the nature of competition and disruption in the health sector conspire against cost-reducing innovation. The book not only sheds new light on the trajectory of innovation in healthcare, but it also highlights how we can point innovation in a better direction to deliver more value to patients and society.