Web 2.0 is changing the way information is perceived about products and companies. The evolution of e-commerce, wikis, blogs and social networking sites means that the focus has shifted from ‘impact’ to ‘engagement’ and ‘involvement’.
Virtually Free Marketing takes a look at how leading lights in e-commerce such as Amazon, Google and YouTube have made their mark, drawing lessons that all business owners can benefit from. It takes the reader step-by-step through marketing their own products and services effectively and cheaply using the level playing field of the Internet and will be a must-have ready for all small business owners and managers.
Virtually Free Marketing
R230,96
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ISBN | 9781408105504 |
Number Of Pages | 272 |
File Size | 8.68 mb |
Format | EPUB |
Edition | 1 |
Published | 01-01-2009 |