The Science of Web Surveys

In this volume, Tourangeau, Conrad, and Couper provide a comprehensive summary of the literature on this method of data collection that is rapidly growing in popularity. The book includes new syntheses of the authors’ work and other important research on Web surveys, including a meta-analysis of studies that compare reports on sensitive topics in Web surveys with reports collected in other modes of data collection. The Science of Web Surveys is relevant for those with the practical goal of improving their own surveys and those with an interest in understanding an increasingly important method of data collection.