The Keys to Persuasion

Why is it so important for us to acquire the skill of persuasion? The answer is simple: every day of our lives, we need to persuade someone of something, whether in the workplace or in our personal lives. And although we all persuade in one way or another, very few of us excel at it. This book reveals the most effective keys – and the one golden key – that can turn you into a master persuader who can influence and change the minds of others. It explores the psychological bases and reasons why the keys work and contains many fun and effective examples of how to use them.