Familiarise with the fundamentals and different operations of both domestic and international business environments with this comprehensive textbook.
The Business Environment: A Global Perspective, 8th Edition by Worthington, Britton, and Montfort is the ideal textbook that will equip you with the skills you need to identify, analyse, and plan for external (PESTLE) and internal factors in business strategy.
The latest edition uses a systematic and logical approach to provide you with the fundamental knowledge of how domestic and international business environments operate, taking you through different types of organisations, structures, and markets.
The main features include:
- A clear explanation of the economic environment, including an analysis of relevant issues such as price fluctuations or employment availability.
- A wealth of case studies from a diverse range of local and international organisations such as Facebook, GSK, and JCB, putting theory into practice.
- The International Business in Action section, which deals with more detailed case studies, providing real-life data analysis, including the Quantitative Easing and Global Financial Crisis.
- End-of-chapter review and discussion questions, along with assignments, that test your knowledge and understanding of how to apply the concepts in real life.
In an uncertain economic environment with fast-paced changing cultures, this must-read textbook deals with contemporary issues of the socioeconomic, political, and legal context, offering you the support you need to succeed in your course.
