From its relatively modest debut in 1999, Blackberrry has become one one of the most popular technological products in the world. Research in Motion – the phenomenally successful company behind Blackberry, which began as a student start-up – has already sold over 75 million smartphones, nearly half of which were sold in the last year alone.
This book is a never-before-seen, behind-the-scenes portrait of RIM and its amazing CEOs who are two of today’s most respected businessmen: Jim Balsillie and Mike Laziridis. It explores in detail not only the company’s early struggles against much larger and much better known firms, but also how RIM has been able to maintain and exceed even its own lofty expectations.
With thousands of hours of interviews with people close to the company, including unprecedented access to company founders Jim Balsillie and Mike Lazaridis (they are writing the foreword), award-winning business writer Rod McQueen has crafted an arresting narrative telling this incredible story.
