Strategy: Sustaining competitive advantage in a globalised context

Strategy: Sustaining competitive advantage in a globalised context introduces learners to the fundamental concepts of strategic management of a small business, in the context of increasing globalisation. The text is designed to provide learners with the tools to analyse, formulate and implement strategies that will enhance the performance of any small business. The book includes time-tested as well as new theories and concepts, which makes it a useful and authoritative resource for teaching business strategy.