Strategy for the Corporate Level

R1117,21

A revised edition of the bestselling classic

This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations.

Authors

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Language

Publisher

ISBN

9781118818350

Number Of Pages

400

File Size

3.94 mb

Format

EPUB

Edition

2

Published

16-05-2014