Strategic Customer Management

R1526,13

A revolution is taking place in the way companies organize and manage the ‘front-end’ of their organization, where it meets its customers. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address the issues involved.

Authors

,

Language

Publisher

ISBN

9780191609282

Number Of Pages

0

File Size

5.76 mb

Format

EPUB

Published

12-03-2009