A revolution is taking place in the way companies organize and manage the ‘front-end’ of their organization, where it meets its customers. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address the issues involved.
Strategic Customer Management
R1526,13
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ISBN | 9780191609282 |
Number Of Pages | 0 |
File Size | 5.76 mb |
Format | EPUB |
Published | 12-03-2009 |