Much of the existing economic literature on innovation has taken a particularly functional viewpoint as to what innovation might be. This book explores ‘soft innovation’, found in the creative industries such as publishing, film-making, advertising, and architecture, which has been, hitherto, ignored in innovation studies.
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Soft Innovation
R1155,97
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ISBN | 9780191610172 |
Number Of Pages | 0 |
File Size | 6.45 mb |
Format | EPUB |
Published | 04-02-2010 |