This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
Reconnecting Marketing to Markets
R1294,99
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ISBN | 9780191501449 |
Number Of Pages | 0 |
File Size | 4.91 mb |
Format | EPUB |
Published | 09-12-2010 |