Principles of Sport Management 2e

What does sport management mean and what would the job
of a sport manager entail? What does the South African sport
environment look like and how can the Sport Environmental
Model be used to understand the sporting environment?
What is the impact of Covid-19 on spectator sports,
sponsorship and revenue? What is e-sports and how does
this impact traditional sporting environments?
Principles of Sport Management 2e provides a holistic overview
of sport management as an academic discipline, from a fresh
and innovative South African perspective. This introductory text
provides a theoretical background on the management tasks,
including planning, organising, leading and control, within the
South African sporting context. Sport management is discussed
as an important component of the business environment, taking
into account sociological and legal influences.
The book covers the functional areas of management such as
marketing, financial management, and human resources, and
also includes a chapter on event management. The book is
written for Sport Management students who are doing a course
at an introductory level as part of a degree, or for students who
are studying a National Diploma in Sport Management or
short courses.
NEW TO THIS EDITION:
• Additional information on social transformation pertaining
to sport in South Africa
• Discussions on the role of politics, race and the economy
in sport
• Updated legislation related to the sport environment
• Updated information on trends in sport such as youth sport
and e-sports
• A focus on digital marketing and customer behaviour
in sports
• Updated case studies and examples.
THE TEXTBOOK INCLUDES:
• ‘Setting the scene’ case studies at the start of each chapter
to contextualise the theory that follows
• Practical South African examples to facilitate learning and
understanding
• Discussion questions at the end of each chapter.