Features of Pearson eText for the 8th Edition
Master today’s key marketing concepts and create vibrant, interactive communities of consumers.
Principles of Marketing covers a wide range of theoretical concepts and practical issues, accurately reflecting the fast-moving pace of marketing in the modern world.
Extend learning beyond the classroom with Pearson eText – an easy-to-use digital textbook.
Optimise study time
- Find it fast. Enhanced search makes it easy to find a key term or topic to study. Students can also search videos, images, and their own notes.
- Get organised and get results. Students can customise how they study and add their own notes, bookmarks, and highlights directly in their eText.
- Study in a flash. Students can use pre-built flashcards or create their own to study how they like.
Meet students where they are
- Read online or offline. With the mobile app, you and your students can access your eText anytime, even offline.
- Listen anywhere. Learners can listen to the audio version of their eText for most titles, whether at home or on the go.
- Watch and learn. Videos and animations within the eText bring tricky concepts to life (available in selected titles).
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