Marketing Research

R917,13

A well-known and established text within the market, the author team of Malhotra and Birks is well-respected as providing an in-depth and authoritative commentary in this area.

Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text is much valued for its wealth of European and International case material.

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Authors

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Language

Publisher

ISBN

9781292103150

File Size

18.11 mb

Format

PDF

Edition

5

Published

07-01-2017