The 2ndedition of Introduction to Business Management Fresh Perspectives is suitable for 1st-year courses in Business Management. It covers core theory on the business environment, management theory, management tasks and business functions, and is divided into four parts. Each of the four parts is introduced with an infographic that provides an overview of the topics in thatpart.
Features
- Building on students’ existing knowledge, the “Before you start” and “Think aboutit” activities encourage students to think about key topics and to contextualise them;
- Up-to-date examples from private, public and non-governmental organisations in South Africa help students apply concepts;
- At least two new case studies per chapter provide further opportunities for application;
- To support students, key concepts are highlighted and explained in a textbox, while vocabulary is promoted through a dictionary at the back of the book;and
- The review feature includes a chapter summary, critical reflection question, self-assessment questions and a case study, with solutions provided at the back of thebook.
Prescribing lecturers have access to customisable test banks (multiple-choice questions, essays and case studies) with answers and PowerPoint slides of the main ideas and graphic material in the textbook.
About the authors
Liezel Alsemgeest is a senior lecturer in the School for Financial Planning Law atUFS.
Karen Booysen is an Innovation Manager atUFS.
Alta Bosch is a lecturer in the department of Business Management atUJ.
Salomien Boshoff is a lecturer in the department of Business Management atUFS.
Stephné Botha is the owner of Brain Gain Neurofeedback Training and editor of thistext.
Peter Cunningham is emeritus professor in the department of Sociology atNMMU.
Alfred Henrico is a professor in the department of Business Management at NWU and editor of thistext.
Sandra Musengi-Ajulu is the co-founder of Dajo Associates and editor of thistext.
Kobus Visser is the Dean of the Faculty of Economic and Management Sciences atUWC.
This eBook is a digital version of the printed book. Benefits of the ePUB format include:
- The ability to view on a desktop computer, notebook or tablet;
- As students adjust fonts, rotate and flip pages, content reflows to fit the device’s screen giving the user a more flexible experience;and
- Students can take notes, highlight and bookmark, and access video and audio for visual learning.
