Introduction to Business Management 12e

The new edition of Introduction to Business Management continues to provide an accessible overview of business management within the South African context. The first half of the book deals with the business environment and the four principles of general management: planning, leading, organising, and controlling. The second half focuses on the functional areas of business management such as marketing, purchasing, and operations. Introduction to Business Management is written for undergraduate students who are doing a course in introductory business management as part of their degree or diploma at a university or university of technology. Changes to the new edition include: ƒ?½ The post-pandemic implications on business management organisation and practices ƒ?½ The changing nature of work ƒ?½ The impact of the Russian-Ukraine war on the economy and supply chains ƒ?½ The growth and impact of technology, including big data and artificial intelligence ƒ?½ The significance of the United Nations Sustainable Development Goals, including economic, social and governance factors, and the green economy ƒ?½ Updated statistics, examples, and case studies. These resources will be available on Eduzone for lecturers who prescribe this edition: ƒ?½ PowerPoint slides ƒ?½ Case study bank ƒ?½ Solutions manual ƒ?½ Question bank. Students will have access to a self-assessment question bank.