How Journalists Engage

In this book, Sue Robinson explores how journalists of different identities, especially racial, enact trusting relationships with their audiences. Drawing from case studies, community-work, interviews, and focus groups, she documents an emergent ecosystem around trust building and engagement journalism that represents the first major paradigm shift of the press’s core values in more than a century. Developing a new theory of trust building, Robinson calls for journalists to grapple actively with their own identities–especially the privileges, biases, and marginalization attached to them–and those of their communities, resulting in a more intentional and effective moral voice focused on justice and equity through the news practice of an ethic of care.