Entrepreneurship for It Professionals

In this book the procedure that the entrepreneur has to follow before establishing a business is described in detail, and guidelines are provided on identifying a feasible business idea, carrying out viability study, and, finally, drawing up a business plan. We are well aware that many successful entrepreneurs go through this procedure informally and never put anything down in writing. In this book we guide you through the procedure, as it is especially necessary for the younger, less experienced and nascent entrepreneur to work through it. Some of the most important and essential functions that have to be addressed by the entrepreneur, such as marketing, finance, operations, human resources and purchasing, are also dealt with, as they are relevant to a start-up or new businesses.