Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
Emotion and Reason in Consumer Behavior
R754,49
| Authors | |
|---|---|
| Publisher | |
| ISBN | 9781136406904 |
| Number Of Pages | 184 |
| File Size | 2.29 mb |
| Format | |
| Edition | 1 |
| Published | 14-01-2006 |
