An exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today’s decision makers
- What are the characteristics for successful entry into new international markets?
- How can ‘sustainability’ affect decision making within businesses?
- Why are today’s global investors so concerned about national debt issues?
- In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists?
- What strategies can companies such as BP use to repair damaged global reputations?
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