For undergraduate and graduate consumer behaviour courses.
The text that set the standard for consumer behaviour study.
Consumer Behaviour explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
The full text downloaded to your computer
With eBooks you can:
- search for key concepts, words and phrases
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eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.
Upon purchase, you’ll gain instant access to this eBook.
Time limit
The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
