Consumer Law Unlocked

The introduction of the Consumer Protection Act revolutionisedonsumer rights in South Africa. Along with that, it also fundamentally altered the way in which businesses are required to treat their clients, imposing a new set of obligations – or at least a formalised set of responsibilities – that had been easily circumnavigated or ignored before. This new work provides a comprehensive overview of consumer law – not just the Act – in a way that follows the typical structure of consumer transactions. It serves to guide, educate and enlighten the professional, the business person and the consumer alike. Written by a leading specialist in the field, it is simple, clear, comprehensive, authoritative and accessible. Marketing campaigns, returns policies, terms and conditions, quality issues, and a host of business practices must be reviewed and reappraised under the Consumer Protection Act. Some businesses have done this, while many blithely continue as if nothing has changed, few appreciating the risks of non-compliance and – perhaps more importantly – failing to appreciate that treating consumers fairly is simply a sound business practice.