Business Management: A Contemporary Approach

Change is the main driver of innovation, especially in a proactive environment where interventionist approaches are underpinned by a congenial antipathy towards the status quo. For change to be meaningful, it has to be targeted towards a specific scenario or phenomenon. However, the speed at which change influences global business operations is determined largely by the nature and characteristics of the business environment (including the domestic business environment, but the international business environment tends to be a conspicuous, vicious victim). To attain the competitive superiority that is requisite for sustainable corporate growth and development, effective, efficient, and reliable scientific tools and mechanisms are essential. Unfortunately, most of the documented materials on this specialised knowledge lack the currency and meticulousness to meet the needs of active global business practitioners, let alone intending operators. This book €“ Principles of Global Business Management €“ is well placed to fill this gap in the extant publication landscape.