Basics Marketing 03: Marketing Management

R590,16

Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another.

This book helps bridge that divide to help students master the business of marketing.

Authors

Language

Publisher

ISBN

9781350034204

Number Of Pages

184

File Size

15.91 mb

Format

EPUB

Edition

1

Published

10-08-2017