Applied Business Statistics: Methods and excel-based applications

Applied Business Statistics 5e is an introductory and intermediate Statistics text for students of Management. Its business applications-oriented approach aims to teach Management students how statistics (or data analytics) can be used as a valuable decision-support tool in any discipline of management practice be it marketing, finance, human resources, production/logistics, information technology or organisational behaviour. It assumes only a basic level of mathematical ability. The 5th edition builds on the strengths of the fourth edition by: Highlighting newer trends in statistical applications in management practice, Strengthening the Excel-based generation of statistical evidence using a custom-built software product, called X-Static Enhancing the graphic visualisation of statistical evidence. This Interactive Multimedia ePub features: Material is presented in a non-technical manner to make it easier for a student with limited mathematical background to grasp the subject matter. Develops an intuitive understanding of the techniques by framing them in the context of a management question, giving layman-type explanations of methods, using illustrative business examples and focusing on the management interpretations of the statistical findings. Interactive self-test questions with popup answers instantly validate learning. Video lectures provide further context. Audio glossaries of terms promote understanding of commonly used terms and concepts.