The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the ‘semiotics’ of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.
Marketing Semiotics
R1202,31
Authors | |
---|---|
Language | |
Copyright | |
Publisher | |
ISBN | 9780191647901 |
Number Of Pages | 0 |
File Size | 5.53 mb |
Format | EPUB |
Published | 16-02-2012 |