Marketing Management 6e

This revised edition of Marketing Management takes a fresh look at topics such as the nature of marketing, the marketing landscape, segmentation and buyer behaviour. All new chapters on international marketing, marketing communication, marketing planning, implementation and control, as well as social media have been included. Marketing Management has been widely prescribed for many years. This edition containing the most recent research on various marketing topics is sure to remain the market leader. The expanded author team is drawn from some of the major South African academic institutions.