An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.
Key Concepts in Public Relations
R695,52
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ISBN | 9781350314863 |
Number Of Pages | 264 |
File Size | 2.13 mb |
Format | EPUB |
Edition | 1 |
Published | 30-04-2009 |