Social Media for Fashion Marketing

R927,93

Categories: , ,

Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand’s online presence.

With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication.

Featured topics
– Rules of Digital Storytelling
– Rethinking Gamification
– Strategic Digital Marketing
– The Role of Citizen Journalists
– The Social Media Looking Glass
– World of Influencer Marketing
– Visual Consumption Economy
– Global Perspective of Social Media

Authors

Language

Publisher

ISBN

9781474238991

Number Of Pages

272

File Size

48.02 mb

Format

EPUB

Edition

1

Published

06-08-2020