Principles of Sport Management 2e

What does sport management mean and what would the job of a sport manager entail? What does the South African sport environment look like and how can the Sport Environmental Model be used to understand the sporting environment? What is the impact of Covid-19 on spectator sports, sponsorship and revenue? What is e-sports and how does this impact traditional sporting environments? Principles of Sport Management 2e provides a holistic overview of sport management as an academic discipline, from a fresh and innovative South African perspective. This introductory text provides a theoretical background on the management tasks, including planning, organising, leading and control, within the South African sporting context. Sport management is discussed as an important component of the business environment, taking into account sociological and legal influences. The book covers the functional areas of management such as marketing, financial management, and human resources, and also includes a chapter on event management. The book is written for Sport Management students who are doing a course at an introductory level as part of a degree, or for students who are studying a National Diploma in Sport Management or short courses. NEW TO THIS EDITION: ƒ?½ Additional information on social transformation pertaining to sport in South Africa ƒ?½ Discussions on the role of politics, race and the economy in sport ƒ?½ Updated legislation related to the sport environment ƒ?½ Updated information on trends in sport such as youth sport and e-sports ƒ?½ A focus on digital marketing and customer behaviour in sports ƒ?½ Updated case studies and examples. THE TEXTBOOK INCLUDES: ƒ?½ ƒ??Setting the sceneƒ?? case studies at the start of each chapter to contextualise the theory that follows ƒ?½ Practical South African examples to facilitate learning and understanding ƒ?½ Discussion questions at the end of each chapter.