Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.
Corporate Diplomacy
R1291,18
| Authors | |
|---|---|
| Language | |
| Publisher | |
| ISBN | 9780470858004 |
| Number Of Pages | 320 |
| File Size | 1.78 mb |
| Format | |
| Edition | 1 |
| Published | 01-08-2003 |
